Working The Media

Description

Working the Media: Get the Press to Come to You!
Ever wondered how to make the media seek you out? “Working the Media” teaches you how to position yourself as a go-to news source in your field. This guide shows you how to become the expert journalists turn to when they need insights on your area of expertise.
Imagine being the fitness guru reporters call when a new study about exercise hits the headlines. This product helps you build that kind of authority and media presence.
Key topics covered include:

• Establishing yourself as an industry expert
  
• Creating newsworthy content
  
• Building relationships with journalists
  
• Crafting compelling pitches
  
• Leveraging current events for media opportunities